Paul Smith

Renowned for his creative aesthetic, which combines tradition and modernity, Paul Smith has been designing his instantly recognizable collections since 1970s. Reaffirming the values set at the early stages, ‘classic with a twist’ remains the guiding principle of the company. Paul’s saying, that 'you can find inspiration in everything’, means that references are eclectic, coming from high art and everyday life. Each Paul Smith design is underpinned by a dry British sense of humour: quirky but not frivolous, eccentric but not silly. Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.