Collection: OUI

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What started as a humble fashion studio manufacturing pristine children's wear during Germany's economy boom years, is now an affordably priced brand offering fashionable, full of joie-de-vivre and effortlessly stylish collections for confident women who love long-lasting fashion made of quality fabrics and materials.

Specialising in beautiful and cheerful knitwear, the company owners say: "Our keywords KNIT. PRINT. LOVE stand for knitwear that celebrates craftsmanship to the full, unique prints that are playful and exclusive and our love for everything we do and what we do best – creating new fashion – always made with Love."