In.No is a collective founded on the nuance of the individual. Their approach to creativity and design is to champion the idiosyncratic and the experimental. There is no uniform or prescribed look. The brand encapsulates a multitude of approaches to modern and contemporary style; strong and feminine, casual and statement, effortless and discerning, explorative and self-styled. The woman is engaged, worldly, and curious. She takes things like craftsmanship, material, colour, shape, and detail seriously – but always with light-hearted sense of play.

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